PLAYBOOK'S TEAM

<span class="tracking-tight font-antonio font-bold uppercase">BEHIND</span> <span class="line-height-1 font-antonio font-light text-[38px] lg:text-[72px]">every</span> <span class="tracking-tight font-antonio font-bold uppercase">FRAME</span>

Carrie Stett

Carrie Stett

Carrie is an award-winning director and writer. She has created numerous viral campaigns, including Kleenex Cares, one of AdWeek's most viral videos of the year and winner of the ANA Multicultural Award and shortlisted for a Cannes Lion. Carrie's TV and film work includes Candace Parker's TITLE IX: 37 WORDS that CHANGED AMERICA and WWE: NEXT GEN, Executive Produced by John Cena on Roku. Carrie has directed commercials for brands such as Chase, Lego, Comcast, Barbie and Ford. Carrie is a former D1 tennis player and Harvard coach.

Tamara Deike

Tamara Deike

A creative powerhouse in entertainment + experiential. An author, former Vice contributor, and Guinness World Record holder for her productions. Tamara has led campaigns for Mattel, Warner Bros., Spotify, Adidas, and Meta, collaborating with Beck, Questlove, and Sheryl Crow. As an ad agency + brand collaborator, she creates unforgettable content and experiences. She built a Sandlot baseball league in Lockhart, TX, and currently runs a creative female collective in Portland, OR.

<span class="tracking-tight font-antonio font-bold uppercase">THE WORK BEHIND</span> <span class="line-height-1 font-antonio font-light text-[38px] lg:text-[72px]">the</span> <span class="tracking-tight font-antonio font-bold uppercase">WORK</span>

Snapshots from the stories we build — where vision meets craft, and ideas take shape.

MORE STORIES to EXPLORE

Campaign Takeover

WNBA NY LIBERTY × Xbox "Sea of Thieves"

Original Content

ELECTROLIT × Aryna Sabalenka "Rumor Has It"